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  • Dr. Swati Sharma
Assistant Professor (Senior Grade)


PhD(Management), MBA


Swati Sharma, Ph.D in Management has been working with Jaypee Institute of Information Technology, Noida, for the past 12 years. She started her career in Service Industry after her MBA degree and has served various service organizations of repute in the capacity of senior management. With her stint in service industry lasting for 7 years, she has found her new interest in academics and has experience of around 15 years of teaching undergraduate and post graduate students.. She has keen interest in research and has published in international and national journals of repute and also has book chapters to her credit. She has presented a number of papers in international conferences. Her interest areas include marketing, consumer behaviour, and interdisciplinary studies.


  • Sharma.S., “Towards an Understanding of the Indian Tourist buying Airbnb Services”,International Journal of Asian Business and Information Management, vol.12, issue 3, article 1 (in press) Scopus Indexed
  • Dev. S.,& Sharma.S “Employee Satisfaction and Gender: A study of Indian Banks” International Journal of Service Science Management Engineering and Technology , vol. 11, no. 4,article 3,  IGI global (in press) . Scopus Indexed.
  • Sharma.S.,“A study of relationship between culture, gender and sustainable tourism: a study of Bhutan”  Journal of Environmental Accounting and Management (in press) Scopus Indexed
  • Sharma, S. (2019). The Role of Perceived Value and Gender on Customers' Purchase Intention of Ride Sharing Services. International Journal of Asian Business and Information Management (IJABIM), 10(4), 31-46.Scopus Indexed, Web of Science, DOI: 10.4018/IJABIM.2019100103
  • Sharma.S., “Mobile Phone and Its Impact on Academic Work Engagement: An Empirical Study of Millennial Students," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT),(in press) Scopus Indexed.
  • Malik, A., Suresh, S., & Sharma, S. (2019). An empirical study of factors influencing consumers' attitude towards adoption of wallet apps. International Journal of Management Practice, 12(4), 426-442. 10.1504/IJMP.2019.102534.Scopus Indexed, ABDC Ranking C.
  • Singh A., Sengupta S., Sharma S., "Towards a better understanding of the relationship between authentic leadership and its positive outcomes: a theoretical framework", International Journal of Innovation and Technology Management,  vol. 15, no. 2, pp. 1-20, May, 2018. DOI: 10.1142/S021987701850013X. (Scopus Indexed)
  • Sharma, S., & Dev, S. (2018, February). Evolving Face of Consumer Ethics: An Empirical Study of Indian Millennial. In 2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services (ETTLIS) pp. 331-337. (Scopus Indexed).
  • Arora, A., Malhotra, R., Saxena, N., & Sharma, S. (2018, February). Wallet App Credibility Analysis Based on App Content and User Reaction. In 2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services (ETTLIS) pp. 263-268,2018. (Scopus Indexed)
  • Malik, A, Suresh S, & Sharma.S. , “Factors influencing consumers’ attitude towards adoption and continuance use of mobile applications: a conceptual model” Procedia-Procedia Computer Science, pp106-113, 2017 (Scopus Indexed)
  • A. Singh, S. Sengupta, S. Sharma, "Empathy and mindfulness: potential antecedents to authentic leadership", International Journal of Human Capital and Information Technology Professionals, vol. 7, no. 4, pp. 1-14, October-December, 2016. DOI: 10.4018/IJHCITP.2016100101 (Scopus Indexed)
  • Arora, A., Malhotra, R., Saxena, N., & Sharma, S. (2018, February). Wallet App Credibility Analysis Based on App Content and User Reaction. In 2018 5th International Symposium on Emerging Trends and Technologies in Libraries and Information Services (ETTLIS) (pp. 263-268). (Scopus Indexed)
  • Sharma.S.,“Antecedents for Motivation to Women Engineers to Start Digital Enterprise". Periyar Journal of Research in Business and Development Studies, 2(1),January-June2017, ISSN 2456-0987(O) pp12-19
  • Sharma,S.(2014),Acceptance and embracing new teaching technologies in management education, Excel international journal of multidisciplinary management studies, vol.4, issue 11, November 2014 ISSN: 2249-8834, Impact Factor3.89
  • Sharma,S.(2014),Impact of cultural orientation on service quality dimensions,GE- International Journal of Management Research (GE-IJMR),Volume -2, Issue -8 (August 2014) IF-3.142 ISSN: (2321-1709), Impact Factor 3.142.
  • Sharma.S. Yaj Medury, Gupta.A “Influnce of culture on service recovery expectations”, Indian stream research journal, pp 45-55, ISSN:2230-78-50,volume 2 Issue 9, Oct 2012. {Indexed in EBESCO.USA}{Impact Factor 0.2150}.
  • Sharma.S., Yaj Medury, Gupta.A “Emperical study of the attributes of good service recovery”, Golden Research Thoughts, pp. 72-77.ISSN:2231-506, Vol.1,Issue 10,April 2012.
  • Dev.S, Sharma.S., Gupta.A.,” A study of customer satisfaction in India’s Health care service Industry” South Asian Academic Research Journals Academicia, an International multidisciplinary research journal, pp.12-33, Volume 2, Issue 4, April 2012, ISSN:2249-7137
  • Sharma.S.,Yaj Medury, Gupta.A "Satisfaction from Service Recovery in the context of Indian Hotel Industry " ,VSRD International Journal of Business and Management Research, pp.632-647, ISSN:2231-248X, vol.1, issue 10, December 2011
  • Sharma. S. “Corporate Social Responsibility in India : Trends & Outcomes ” Apeejay Business Review, A Journal for Strategic decision makers Vol. 10, No. 1 & 2, pp 49 - 53 January - December 2009 ISSN: 0974 - 1798.
  • Sharma.S.Gupta.A "An analysis of satisfaction with complaint handling in service", International Journal of Retaining and Marketing, pp31-45, ISSn:0976-318X, October 2010.
  • Sharma, S. and Gupta, A. (2010), “Dynamics of Service Marketing and Innovative Practices”, International Conference on Innovative Practices in Management and Information Technology for Excellence, MAIMT, Jagadhri, pp. 33

Book Chapters

  • Singh, A., Sengupta, S., and Sharma, S. (2018) “Empathy and Mindfulness Exploring the Possible Predictors of Authentic Leadership” in Multidisciplinary Perspectives on Human Capital and Information Technology Professionals, IGI Global Publishers, Chapter 15, pp. 290-307, DOI: 10.4018/978-1-5225-5297-0.ch015
  • Sharma, S(2014) Is the world really Flat, Selected Caselets in Management, Edited book by Prof Mukesh Chaturvedi and Surabhi Singh IMS Publishing House, Noida Noida pp 36-37
  • Sharma, S.,and Gupta, A., “Leadership in the curricula of business schools” Service Management. .Edited by Dr. Raj Kumar and Adarsh Agarwal. Excel India Publishers , ISBN978-93-80697-00-0,pp198-202,2010.
  • Sharma. Sand Gupta. A. “Service Marketing; Heterogeneity Competitive Asset or a Stumbling block”, Compendium of selected national papers, management Practices Beyond Recession. Theme: Marketing vol. 4. Perfect publication private limited, pp 23-26, 2009.
  • Sharma, S and Aggarwal P., “Tappping and Untapped: The Bottom of the Pyramid, Scope and Challenges of Rural Marketing in India”. Edited by Sumesh Raizada and Vishal Publishing house, pp 222-233, 2010 ISBN:978-81-7446-842-0

Conference Publications / Proceedings

  • Aishwarya Singh, Santoshi Sengupta and Swati Sharma Research Proposal To  Study the  Relationship Between Authentic Leadership and Creativity with Mediating Effect of  Work Engagement and  Moderating Effect of  Individual  Orientation Towards National  Culture. Presented in 4th Biennial Conference of Indian Academy of Management Conference organized by IIM Lucknow. 11-13 Dec 2015
  • Anshul Malik, Swati Sharma and S Suresh,  Research Proposal To  Study the Factors influencing consumers’ attitude towards adoption and continous use of mobile applicayion.  Presented in 5th Biennial conference of Indian Academy of Management Conference organized by IIM Lucknow.18-20 Dec 2017
  • S.Sharma, (2017), “The effects of Individual Level cultural and demographics on Mobile Shopping Adoption”  in the international conference on Peaceful and Prosperous South Asia-Opportunities and Challenges , March 27-29, 2017
  • Sharma, S. and Gupta, A. (2009), “Service Marketing: Heterogeneity, A competitive asset or a stumbling block”, Compendium of selected national papers in Management Practices beyond Recession; Theme: Marketing, Vol. IV, Perfect Publication Private Ltd, pp. 23-26.
  • Sharma, S.,Yaj Medury, Gupta.A “Exploring the Attributes of Good Service Recovery”, National Conference on Marketing of Services in global Scenario: Issues and challenges, School of Management, Gautam Buddha University, Greater Noida.
  • S. Sharma, and P. Agarwal, “ERP in student information management system : a case study of Raisoni group of institutions”, International Conference in Management Science and Arts, Gurukul Kangri University Haridwar, 2008.
  • S. Sharma, “Soft skills in flat world”, International Conference on Soft Skills Development Strategies: Corporate and Academia Perspectives, Birla Institute of Technology and Science, Pilani, Rajasthan 2008.
  • S. Sharma, and P. Agarwal, “Impact of online education on traditional campus based education - a learner’s perception” International Conference on Managing Global Business Competition: Worlds Best Practice, Mohan Lal Sukhadia University Udaipur, 2008.
  • Sharma, S. and Gupta, A., Winning Mantras for Marketing in current times “Service Recovery and Service Management Perspectives”, Vth National Conference on Marketing:, Ghaziabad, Institute of Technology and Science Ghaziabad. ISBN 13:978-0230-32920-1, pp.172-189, 19-20th February 2010.

Invited Lectures and Seminars

  • Delivered a session on Social Media Marketing at One day workshop on Digital Marketing  on 12 September 2015.
  • Delivered a guest lecture on Cross Cultural Management at National Institute of Entrepreneurship, Noida, August 24th, 2013
  • Delivered a guest lecture on “Team Building for Entrepreneurs” for M.tech students of Information Technology and Entrepreneurship, Department of Computer Science, JIIT, Noida, February11th,  2015
  • Delivered a session on “Delivering Excellence: Blended Learning”, Faculty Development Program for Effective teaching on 30 July, 2014, organized by Department of Humanities and Social Sciences, JIIT Noida.

Faculty Development Program Attended (International)

  • Attended the eight day program on Appreciating Business Culture in China, organized by Jiangsu University, Jiangsu ,China.,2008
  • Attended the MBA immersion program (5days) conducted by Asian Institute of Management. Philippines 2007